June 18, 2024

Porsche Car Exclusive Manufaktur Program

Porsche is letting customers design one-off cars with expanded Exclusive Manufaktur program


It’s like Burgers Kings, “Have it your way” Program— But for Porsches!


Personalization has been part of the Porsche range since a customer requested a 356 with a wiper for the rear window in May 1955. The firm gradually expanded its list of customization options, and ever-increasing demand has led it to take the program to the next level. Customers will soon be able to work directly with engineers and designers to create a one-of-a-kind car, even if they’re starting with a model that has already been built.

“We want to take our individualization program one, two, or three steps further in two main dimensions,” explained Alexander Fabig, Porsche’s head of individualization and classic, during a roundtable. “The first main dimension is the customer interaction. We want to make customers part of our project team; they’re the boss. They get their own team of designers, engineers, and project managers,” he added, describing every car-obsessed kid’s dream.  — Source

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