The proprietor of Door County Candle Company came up with the idea to sell a candle in the blue and yellow of the Ukrainian flag to raise money for relief efforts when war broke out in her former nation. 300 candles were her target number. She made 3,000 sales throughout the first four days.
Since then, the Ukraine candle has helped Ukraine by raising more than $800,000. – Source
What does this tell us? People like to help a good cause and are happy to buy quality products to support it. Selling candles for fundraisers works.