Increasing the success of your nonprofit requires you to adapt to changes in the fundraising industry. This article highlights 4 trends that could make a difference in your organizations future ability to raise money.
Keep your donors close
So many fundraising initiatives focus on acquiring new donors, while not enough attention goes toward the people who have already proven their interest. Retaining your donors is one of the most effective ways to increase funding without overspending on acquisition costs of new donors.
If aligned correctly from the beginning, your existing pool of donors indicate that there is something they like about your organization: your mission, your leadership, your messaging, etc. Find out what makes your donors tick by asking directly. Call, send surveys or post on community messaging boards. Find out why your best donors connect to your organization, then lean into that alignment to keep them engaged. — Source
